Telemarketing

Telemarketing is a proven promotional technique that is here to stay. However, most SMEs do not need and cannot afford the large call volumes that traditional telemarketing call centers require.

Enspyre has the expertise to generate more leads and sales for your business. We work with you to set up the telemarketing scripts to ensure highest possible effect and to make sure we are capturing all necessary information in the database.

Our Telemarketing customers span the full gamut of industries from software to food, manufacturing to services.

Since 2002
Founded in Taiwan in 2002, Enspyre has serviced some of the world's largest companies and many of the smallest. Like in the rest of the world, telemarketing is increasingly becoming harder and harder with consumer sentiments and laws turning against it. It is therefore very important that telemarketing vendors maintain a high standards and ethics.

Enspyre's management team is made up of experienced managers from Taiwan and Sweden who can advice you on the local market.

B2C
Especially it is becoming hard to obtain consumer name lists. For Business-To-Consumer marketing it is therefore becoming more important than ever to have procedures in place to capture, store and manage lists of potential, current and past customers.

B2B
For Business-To-Business companies the situation looks much better since with proper targeting and a skilled telemarketing one can often present prospects with products they are at leats nominally interested in.

Industry Case Study: Business Software
Enspyre has serviced many of the players in the business software industry. The sales people in this industry are well-trained skilled individuals whose time is better spent in front of the customer than cold callling.

Generally speaking Enspyre will call on the potential customers, introduce the software package and ask some qualifying questions. If the person qualifies and has a nominal interest, the Enspyre agent will send information via e-mail or fax, follow up to make sure the person received it and then try to arrange a meeting for our client.

At the end of the case, Enspyre will deliver a detailed report that specifies not only the successes, but also rejects. By recording and analysing the rejection reasons, the company can know how to adjust their marketing or product for the future. This information has several times proved to be invaluable.

Industry Case Study: Manufacturing Companies
Another industry category that has with great success used Enspyre's services is manufacturing components companies. Selling components to many Taiwanese manufacturers, generally via thick catalogs that are being updated on an annual basis, it is very important to make sure the catalogs are ending up at the the hands of the correct purchasing agent, that these people are aware of the catalogs and what the key selling points are. With the turnover of purchasing agents being very high it is important to call on them several times per year to make sure not to loose contact with the companies.

Enspyre has called tens of thousands of manufacturers on behalf of many different component makers. The goal of the calling differs depending on the nature of the market and the products. For some it is sales lead generation, trying to set up meetings between the sales people and the purchasing agents. For others it is more of a customer survey, simply keeping contact with and trying to keep a finger on the market pulse.